Ftd Flower Delivery

Has the Internet Outgrown Spam?

In 2011, spamming just won't pay the bills. "It's not something financially feasible for anyone to even consider," says Soloway, who was released from the Federal Correctional Institution in Sheridan, Oregon a few months ago, after serving almost four years in prison for spamming.

For a time, his business was good. He spammed people to advertise his company, Newport Internet Marketing, which in turn offered a full range of spamming services for the unscrupulous marketer. $195, for example, would buy a 15-day spam run targeting 2 million addresses. Those with more cash could pay $495 and the Spam King, as federal prosecutors called him, would hit 20 million inboxes.

But Soloway now says that even before federal agents arrested him four years ago, spam was a losing proposition. In 2007, "when I had ten years of experience and knew every possible way to send out spam," he was still losing money, he said.

His problem? Spam filters had become too good. In 1997 Soloway was making his $20,000 a day with just one Earthlink account and a single mail server. Ten years later, he had hundreds, perhaps thousands of accounts, computers and Internet domains which he used to play an increasingly complex game of cat-and-mouse with the antispam crusaders trying to shut him down. When he finally stopped, he was making just $20 per day. "That should tell you how effective the antispam community has become," he said.

But lately a ray of light has cut through all the gloom. Spam -- the Internet's original sin -- dropped in volume for the first time ever at the end of 2010. In September, Cisco System's IronPort group was tracking 300 billion spam messages per day. By April, the volume had shrunk to 34 billion per day, a remarkable decline. "The largest spam-sending botnets are being shut down and a lot of the big pharmaceutical spam has disappeared," said Nilesh Bhandari, a product manager with Cisco.

Spam watchers say a handful of high-profile arrests at the end of 2010 put a dent in the business, but there may be a bigger issue: E-mail spamming, at least in its traditional form, may not be as profitable as it once was.

"You don't see a lot of new blood coming to the table," said Joe Stewart, a researcher with Dell's SecureWorks group. Every year or two Stewart takes a look at the top spamming botnets on the Internet. He analyzes spam messages and tracks down the networks of hacked computers responsible for sending them out.

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