Tee's Plus shirts are wearable, scannable

With a simple scan of a smartphone over a two-dimensional barcode on the front of a T-shirt or perhaps on a sleeve, customers can watch a video of an amusement park ride they're about to take or consult a map of one of this nation's federal parks. Closer to home, a quick scan of a Mystic Seaport T-shirt with such a bar code will download an informative video about the historic Charles W. Morgan whaling ship, one of the Seaport's treasured attractions.

The technology behind the "scannable" T-shirt is called a Quick Response code, or QR. The technology is becoming widely used, from scannable T-shirts sold at tourism venues and amusement parks to real estate companies using QR codes to scan information about a house for sale. There's even QR codes for in-store retail displays, event ticketing and billboard signs.

Locally, the company is developing a T-shirt for Mystic Seaport, whose front is lettered "Property of Mystic Seaport" with a graphic of the Charles W. Morgan whaling ship. A sticker on the shirt alerts a potential buyer to "Scan the Code," referring to the QR barcode tucked into one of the ship's sail. The sticker also teases: "Scan the Code ... And Let the Magic Begin."

Smartphones can easily access an app (or online application) to read QR codes, which are quickly becoming commonplace at retailers from Starbucks to BJ's Wholesale Club. Once the smartphone has that particular QR-reading app, it's easy from there: simply scan the QR code on, say, a T-shirt, and play the video or other online feature connected to the code, such as a web link or map.

Corporate Promotional Product - News


Tee's Plus shirts are wearable, scannable

Leo Pond, the information-technology manager for Tee's Plus who's been instrumental in setting up the QR technology for the company's promotional products, says the two-dimensional barcode is very durable. The company's T-shirts that feature such a



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Corporate Gift Promotional Product: Why is It Important?

In today’s world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.

The subtle power of small promotional product can easily be underestimated, but in playing field of business marketing, promotional product is one of the driving forces why companies succeed. This is the main reason why many companies invest on promotional products just to make at least a slight edge over their competitors. It may seem a risky investment but the result will definitely yield a good harvest in the long run.

Does it mean that a promotional product as simple as keychain can make a big difference to a company?

Keychain itself (or any other type of promotional products) is not the reason why some companies excel. It is the way it is being used by these companies.

Companies promote their new products. They introduce it in many ways; billboards, newspaper ads, television commercial, etc. And of course, promotional products. While it may seem not as obvious as any other types of advertisements, promotional products play a unique role by getting the company directly at the hands of the potential consumer. Keychain for example is important and is carried everyday by anyone. Once keychain is used as a promotional product where company logo or company product is printed, it becomes a living advertisement.

The company and product will then go where the people take it.

Any other items use as a promotional product will send a message that the company, product, or service do exist.

So far, we’ve uncovered some interesting facts about Corporate Gifts. You may decide that the following information is even more interesting.

Meanwhile, promotional product intended as a gift gives creates a long lasting effect on the client, partner, employees, and costumers.

A client who receives from a company a gift for his or her contribution to the business welcomes a vibrant relationship. Also there is a great chance that the relationship will thrive into a much better one. Also, a partner receiving a gift from a company will result to better future deals. The simple gesture of gift giving will be remembered for a long time.

Giving promotional product as a corporate gift to an employee for a job well done also creates a bilateral effect. First, the employee will feel that his or her work is appreciated that will boost his or her drive to achieve more. On the side of the company, better efficiency is achieved. There is a study suggesting that giving corporate gift to employees who have done well in their tasks reduces absenteeism and improve productivity. This only shows that when the employees are appreciated and receive something from the company in exchange for good work, the company will thrive more.


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